Lamertonbrand

AYH Plc

carl — Tue, 19 Feb 2008 19:27:34 +0000

AYH plc is a UK based company that delivers cost and commercial management and related consultancy services to satisfy clients in the property and infrastructure market sectors

Our work involved rebranding and creating all corporate design for AYH Plc.
We produced brochures and literature for each group within the company and for various projects undertaken by AYH.
Our rebrand involved the design for the website and all marketing materials related to the company.

Adidas

carl — Fri, 15 Feb 2008 16:25:01 +0000

Branding and Design of logo and identity for “Adidas Team Football”.
Production of a range of booklets and marketing materials for road shows aimed at educating children in all subjects by using football and teamwork as a theme.

Citroen UK

carl — Tue, 20 Nov 2007 11:39:11 +0000

This website was produced in Flash in order to get the best user experience online. Since its creation, this site has been updated several times.

CISAC Annual report

carl — Tue, 20 Nov 2007 11:37:43 +0000

The concept : Annual report written in 4 languages. The CISAC is an organisation which specialises in writer’s copyright internationally. The choice of vibrant colours was retained so as to put forward the organisation
during a symposium in South Korea.

Banque Nationale de Commerce Annual Report

carl — Tue, 20 Nov 2007 11:36:18 +0000

The concept : On the background of a canvas painted at the beginning of the century, photos of details have been created to make the pages more lively, at the same time keeping as close as possible to the image of the institution.

France 3

carl — Tue, 20 Nov 2007 11:35:09 +0000

The concept : For its new TV setting, France 3 Basse Normandie wanted to show ambitious scenery, which would mix together camera movements, setting and pieces of scenery. In fact the table included a set of mini screens upon which the camera must zoom at the start of each topic.

SONY Europe campaign Email Newsletter

carl — Tue, 20 Nov 2007 11:32:56 +0000

This campaign is conducted in partnership with CJCreative Agency based in London.
The concept is : To develop a “Magazine” style which would include an editorial chart taking you back to Sony micro websites

Carl Lamerton

carl — Tue, 16 Oct 2007 13:33:48 +0000

Carl studied as a designer and illustrator at St. Martin’s School of Art in the late 80s. It’s here that he first developed his high creative standards and an eye for balanced design.

From there he entered the world of advertising at the Mallerman Summerfield group. As a junior, he worked with a great team of senior freelancers, who taught him the importance of never accepting a that’ll do’ mentality. These years were crucial in shaping the beliefs that Carl still holds to this day.

In the intervening 22 years, he has honed his skills on projects for blue chip players like McCanns, Saatchis, Publicis, CDP and more. Such wide agency experience allowed him to take the best from their diverse cultures and apply it to his own work. Above all, he has learned to recognise the importance of superlative design, and prides himself on delivering creative solutions that meet the highest standards.

Over the years he has developed a strong brand portfolio in a broad range of businesses, including Adidas, Esso, University of Surrey and Crewsaver, as well as brand development work for Lockheed Martin. He also created a clothing/jeans brand which he sold to Richard Branson in person, as well as naming and branding a company for Powergen.

Carl has worked with Dan Gipple for the last 15 years. Through the combination of Carl’s proven creative skills and Dan’s Brand Development and Strategic Planning expertise, they continue to develop an impressive spectrum of top brands.

National Grid

carl — Wed, 03 Oct 2007 08:04:40 +0000

Creation of Inclusion and Diversity campaigns to work in the UK and the US. This was the first of the 2 year campaigns and led into a marketing campaign to raise awareness to a serious and important issue for NG. Branding, design and production.

National Grid quote:
We want to ensure all our employees, regardless of race, gender, nationality, age, disability, sexual orientation, religion and background, have the opportunity to develop to their full potential. We will prevent artificial or prejudicial barriers from getting in the way of their development.

We believe fostering diversity is everyone’s responsibility; open, honest and respectful communication is the cornerstone of good business; and, a positive approach to Inclusion & Diversity is not a ‘nice to have’ but is fundamentally the right thing to do for us as a business.

Re-brand: Audio accessories manufacturer.

carl — Wed, 03 Oct 2007 07:58:52 +0000

Gear4 is a leading manufacturer and distributor of audio accessories.

It’s previous name, Podgear drew from the Apple’s iPod bias of it’s product range.
Re-branding was key to the company’s strategic expansion of it’s product range, chiefly into the mobile phone market.

The new brand was implemented across all corporate, marketing and packaging material. An evolutionary approach was taken in order not to alienate a well established market presence.

Gear4 is now Europe’s largest supplier in it’s market.